For me:
$0-150: no. (With one exception)
$150-300ish: budget/cheap
$300-500: lower midrange
$500-700: nice midrange
$700+nice stuff
I’m no scope snob, not by any stretch of the imagination. I think my $500ish Primary Arms 1-6 nova wire LPVO is pretty dang nice, eyebox excluded. My exception to the sub $150 rule is the Primary Arms 6x 22lr scope. I think it’s pretty snazzy for a $100 scope. Part of my cheapness is likely due to my budget being rather anemic the past year or two though. Later on, with more important things taken care of, I wouldn’t mind having a few high end leupolds or Nightforces. In the meantime, lower end leupold, primary arms, and vortex for the bill for magnified hunting/target optics for me.
I think that I don’t have the eye to appreciate a $2000+ scope, nor do I need something with dead accurate 1000+ yard holdovers. That’s the biggest part of the equation to me. For someone who practices long range stuff, I feel that’s a lot more important than to someone like me, who tend to stick with sub 500 yard distances and are just happy with consistent center of mass hits on a squirrel/coyote/deer/man sized target, or MOA or less on paper if we’re feeling competitive. For someone more in tune with precision stuff, I feel like their needs faaaaar outclass mine, and thus, their budget will as well.
It’s kinda like anything else in life. Mission should dictate the gear, and different skills sets require different things. Your average person would think that $1000 for a 1” drive 5 foot long ratchet is absolutely ridiculous and useless, but for me, it was a great thing that was utilized and appreciated as a mechanic.